A new website addressing misinformation directed at Australia’s forest products industry – forestfacts.com.au – is a go-to information source ahead of the next federal election, which could be called any day. That is, according to Diana Hallam, CEO of the Australian Forest Products Association, which this week launched a series of billboards that will now appear in key battlefield electorates for forestry across Australia.
“The team has been busy promoting our Platform, which includes key policy and funding requests, to policy and decision makers across all sides of federal politics over the past few weeks,” Hallam said. “It’s now time to launch the next stages of our campaign to support our Platform.
Ms Hallam said the February launch illustrated the role local timber can play in addressing the housing crisis, the importance of securing the future of Australian-grown and recycled timber and wood fibre, and the promotion of healthy and sustainable native and plantation forestry to provide Australians with the timber they need to fight climate change.
“There is a huge amount of disinformation being spread by activists about Australia’s sustainable and world-leading forestry sector,” Hallam said.
“The idea behind forestfacts.com.au is that people interested in the truth about how Australian forestry operates can have somewhere to go to have myths dispelled and find further scientific information, as well as a basic overview of the industry.”
“The Billboards running ahead of the Federal Election show the importance of the timber and forestry industry for homes. They have been placed in strategic locations to maximise public and political awareness of the importance of the full supply chain of Australia’s forestry sector.”
