The Australian Forest Contractors Association (AFCA) has announced a major organisational transition aimed at strengthening its national collective voice and enhancing member representation.
As part of these changes, Wood Central understands that AFCA will discontinue the CEO role and introduce a new Operational Engagement Manager position, which will report directly to the Board. That role will act as a direct conduit between members and the Board, collating issues, facilitating discussions, and ensuring that member priorities are represented regionally and nationally.
“With guidance from the Board, the Operational Engagement Manager will help us remain adaptable and responsive to emerging issues,” said Lloyd Martin, chair of the AFCA board of directors. “It also gives us the flexibility to bring in subject matter experts when needed, ensuring AFCA’s voice remains informed, credible and influential.”
Martin said innovation and continuous improvement have long been hallmarks of the professional forest service businesses AFCA represents. “For almost 25 years, AFCA has been a lean, member‑driven organisation,” he noted. “We know the financial and operational challenges facing our industry and our member businesses. Like them, we are evolving to ensure AFCA is positioned for the next 25 years.”
The association is also undertaking internal process improvements to maximise efficiency and focus resources where they deliver the most value. “We’re reshaping how we operate to get the best out of what we have and remove what we don’t need,” Martin explained. “This change is about ensuring AFCA continues to deliver strong outcomes for members in a sustainable way.”
“After all, we are here for our members — so who better to guide our direction than the people we represent,” Martin said. AFCA member businesses remain vital to Australia’s forest supply chain, with the association committed to supporting their success for years to come.
