New Zealand’s multi‑billion‑dollar wood‑products industry is closing out 2025 under pressure, with “tough” trading conditions continuing to weigh on processors and manufacturers. That is according to Mark Ross, the CEO of the NZ-based Wood Processors and Manufacturers Association (WPMA), who used his Christmas message in the WPMA Newsletter today to outline the challenges facing the industry and the work required to turn conditions around.
Ross said “tough” has become the word most frequently used by members to describe the year — a reflection of the same economic headwinds confronting hospitality, construction, and retail. And whilst he noted “small signs of improvement” in demand for some wood products, he warned that other segments, particularly pulp, remain exposed to “very challenging” global market conditions.
With the industry now looking ahead to 2026, which could see a new free trade agreement signed off with India and, hopefully, more investment in higher-value local manufacturing, Ross said restoring profitability must be the central focus. But he cautioned that recovery will not arrive easily or by chance. Profitability, he said, “is not something that can be found wrapped up under the Christmas tree or in your Santa stocking.”
Instead, Ross emphasised the need for coordinated effort between industry and government, supported by companies working hard to secure market advantage. WPMA, he added, will continue to provide expertise and assistance wherever possible. Ross closed his message by thanking members for their resilience and commitment throughout 2025, saying WPMA “stands proud” to work alongside businesses striving to deliver positive outcomes for the wider industry.
