Sarah Downey Appointed FWPA Head of Marketing and Communications

‘Good timing as we roll out our new strategic plan’

Thu 04 May 23


Forest and Wood Products Australia has appointed Sarah Downey as the new head of marketing and communications.

She replaces long-serving Eileen Newbury who leaves the post later this month.

Sarah has been with the organisation as senior marketing and communications manager since 2021.

The FWPA is behind the highly successful B2C ‘The Ultimate Renewable’ campaign. Footage courtesy of @TheUltimateRenewableTM

FWPA CEO Andrew Leighton said Sarah had shown leadership and exemplary performance in her current role, quickly grasping the nuances of the organisation and industry.

“Sarah was the ideal choice,” Mr Leighton said.

“She is familiar with the role and all elements of FWPA’s diverse range of marketing programs. Her knowledge and experience will ensure a seamless transition for the organisation.”

“The step up for Sarah also comes at an important time in our organisation’s future as we roll out our new strategic plan.”

“She has a clear understanding of FWPA’s objective of driving growth in the demand for forest and wood products, and of our commitment to delivering a high level of transparency and accountability to our members.”

“Sarah exemplifies the qualities of openness, honesty, and collaboration that we strive to embed in FWPA’s culture.”

Sarah said she was thrilled to take on the role and thanked Mr Leighton and the board for their confidence in offering her the position.

“FWPA is an incredible organisation that plays a critical part in both educating and promoting the benefits of wood and wood products.,” Sarah said.

“I love the diversity of the industry, the people, and the many ways we engage with our stakeholders. It’s always interesting and challenging.”

“This role comes with a talented team and the support of my colleagues. I look forward to leading FWPA’s marketing and communications effort and am confident we can continue to deliver effective and impactful marketing programs on behalf of our members and key stakeholders.”

Sarah officially commences her new position on May 22.


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