The FWPA is spearheading an initiative, which highlights the advantages of timber framing in construction, promising a significant boost to its promotion efforts.
First established in the Australian Forest Products Association’s Softwood Manufacturing Chamber and funded by the Timber Framing Collective, the ‘Timber Framing: The Ultimate Renewable’ campaign will continue its success with a WoodSolutions rebrand and be managed by FWPA.
To oversee the effort, FWPA has appointed Christine Briggs, a former FWPA board member and Timber Framing Collective founding member, as Campaign Manager.
Ms Briggs brings a wealth of sales and marketing experience and a breadth of industry knowledge, ensuring the campaign’s ongoing success.
FWPA’s Head of Build Environment and WoodSolutions Program, Kevin Peachey, said this campaign is vital in supporting the forest and wood products industry.
“Timber framing is a cost-effective, long-lasting and sustainable option for framing in construction, and we believe it should remain a part of the DNA of Australian homes.”
Kevin Peachey, FWPA’s Head of Build Environment and WoodSolutions Program
“The timber framing industry employs over 45,000 people across the supply chain, providing significant job opportunities. By highlighting these advantages and promoting timber framing as the preferred material among builders, we can support our members and expand the market share of timber framing in Australia.
“Under Christine’s guidance, FWPA can enhance its creative and strategic efforts to communicate this story to builders, developers, and the broader construction industry. “
Ms Briggs expressed her enthusiasm for the campaign and its benefits for suppliers, builders, and consumers alike.
“From bolstering jobs and the supply chain to delivering cost-effective, renewable materials and creating high-quality, durable homes, timber framing is a success story from beginning to end,” Ms Briggs said, “I am eager to spotlight this valuable product and highlight its essential role in Australian homes.”
In addition to existing campaign funding provided by the Timber Framing Collective funding partners, FWPA has committed further investment to ensure the campaign’s ongoing success.
FWPA Head of Marketing and Communications, Sarah Downey, said FWPA is uniquely placed to use its well-established reach and influence to champion this message.
“FWPA’s WoodSolutions program is a recognised brand across the industry, with established connections and authority in the building design and construction sector,” said Ms Downey.
“By bringing the timber framing campaign under the WoodSolutions umbrella, we can expand its reach and increase funding opportunities.”
FWPA will commence management of the campaign from 1 July 2024.
