Wood Central: growing the industry and the market with creative, authoritative messages

A platform to inform and inspire the people and organisations who work in and promote forestry, timber and fibre.

Sat 11 Feb 23


You have arrived at Wood Central. Welcome.

Wood Central is Australia’s first and only dedicated platform covering wood-based media on all digital platforms.

Our vision is to develop an integrated platform for media, events, education, and products that connect, inform, and inspire the people and organisations who work in and promote forestry, timber and fibre.

Our mission is to positively influence specifiers and consumers of timber-based products, using media to grow the market for forest products and share the stories of ‘the ultimate renewable’ – for the industry by the industry.

We believe that by creating a platform which connects people, ideas, and businesses together we can positively shape the future of Australian forest-products now and into the future.

Growing the market for timber through story telling:

Our core business is industry content. Wood Central delivers by using the best journalists and correspondents who have covered the industry for decades, providing authoritative news and comment through a wide reach of editorial, features, events, and education.

Our content is both digital and interactive using new media streams (including social media, podcasting and video) to connect to a growing audience of specifiers and consumers now connecting with wood.  

We strive to provide a ‘one-stop-shop’ for our audience through the delivery of informative, consistent, and engaging content.

Our audience is the total market for timber and fibre-based products. It represents the Australian forest products industry – and consumers of timber, paper and wood-based products.

The forest products industry is one of the largest building material providers in Australia with more than 80% house framing using timber-based frames and trusses.

Our products: advertising, promotion, events and education:

Every great business has products that solve problems. In the world of timber, our mission is to offer products that help businesses connect with consumers.

Through display advertising, content, digital marketing and interactive events and education, Wood Central provides an unrivalled platform to promote a business, a product, or a service to the industry.

Quite simply, nothing else exists that is as targeted, trusted and effective as Wood Central.

Display advertising – brand awareness, lead generation:

Advertising is an effective way to build, define, articulate and manage your brand.

It is a defining instrument to ensure your customers and stakeholders have a clear and informed understanding of your product or the service offered.

Display advertising provides an effective channel to generate qualified leads into a sales funnel.

We work with our partners to ensure your business is speaking with our audience in the most effective and meaningful way to ensure that brand awareness and lead generation are maximised.

Content and marketing:

With the rise and proliferation of social media, both in our personal and professional lives, content and its accessibility is now the foundation of how we make decisions.

Whether it is through blog posts, news articles, video, TV or comments, the way we engage, perceive and trust brands is now anchored by content.

We work with our partners to help engage our community in a meaningful way that contributes to the conversation and education of our industry.

Events using expertise to build lasting relationships:

Combining innovative ideas, need-to-know industry information, expert speakers and interactive formats, Wood Central can provide attendees with the information and inspiration that they need to drive the consumption of timber and paper-based products – even further.

JASON ROSS, Publisher

Jason is an experienced sustainability, marketing and communication professional. Drawing on experience as a senior manager and director in a multi-national business ($400m+ turnover), Jason draws on comprehensive experience overseeing project management teams, using advanced project management skills to secure major opportunities by tender submission or negotiation.

Jason has a passion for green buildings. As a former Green Star Accredited Professional (GSAP), he has been an active member of the Queensland GBCA industry committee and has advised the Queensland State Government on environmental protection, heritage, housing and public works.

From 2018 until 2022 Jason managed the Responsible Wood (and PEFC) brands in the Australian and New Zealand market, resulting in a rapid growth in Responsible Wood.

An experienced spokesperson, Jason has presented to a variety of forums including the United Nations (Australia and New Zealand), the Property Council (Australia), Master Builder (Australia), the Building Designer Association of Australia (BDAA), the Australian Institute of Building, the National Retailers Association, the Green Building Council of Australia (GBCA) and New Zealand (NZGBC), the PEFC Council (Geneva, Switzerland), the Wood Processors Manufacturing Association (New Zealand) and the Australian Institute of Packaging (AIP).

In 2021-22, Jason was awarded a JW Gottstein Fellowship, an international project to explore the role of the circular economy in the Australian forest products industry.

He has a Master’s Degree, Marketing (advanced) from the Queensland University of Technology; is a QUT Graduate School of Management and has a Bachelor Degree, Economics and Management.

JIM BOWDEN, Senior Editor and Co-Publisher

Jim Bowden brings more than 50 years’ experience in agriculture and timber journalism. Since he founded Australian Timberman in 1977, he has been devoted to the forest industry – with a passion.

His career in journalism and media management includes national promotions manager for the Rural Press Group of publications, associate editor and chief of staff, Queensland Country Life, founding editor of The Cattleman, Australian Timberman, Go Camping Australia, Australian Handyman, and Australian Joinery magazines

Jim  was managing editor of Timber&Forestry enews (2010-22) and was national secretary of the JW Gottstein Memorial Trust Fund.
He is a  foundation member of the Rural Press Club and has edited and published six books on deer farming; goats (meat, fibre and milk; Agriculture – An Extension; “A Child’s Organic Garden; Aquaculture in Australia; Fish Farming for Recreation and Profit; and the Australian Forest Industries Directory (2 editions), and recently a children’s book Aussie Bush Rhymes for Younger Minds.

Jim has led or co-led trade missions to the US, South America, New Zealand, Europe, Malaysia, China and The Philippines. He was leader of the EuroWood 2001 tour to the LIGNA Trade Fair in Hannover, Germany, that also inspected timber machinery plants in Austria and Italy.

As an agricultural journalist, Jim was special UK correspondent for Queensland Country Life for six months based in London and Cardiff, Wales.

• Warm welcome to Wood Central, and other thoughts as industry arrives on new platform

An elephant in the room, but a good one… Jim Bowden, leader of the EuroWood 2021 tour to the LIGNA Trade Fair in Hannover, pictured with the Weinig logo on a visit to the German manufacturer’s HQ in Tauberbischofsheim.


  • Wood Central

    Wood Central is Australia’s first and only dedicated platform covering wood-based media across all digital platforms. Our vision is to develop an integrated platform for media, events, education, and products that connect, inform, and inspire the people and organisations who work in and promote forestry, timber, and fibre.


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